Horror My Friend, a three-piece band from Adelaide, needed help promoting their new releases and upcoming tours. Over the years, I built a wealth of assets to achieve this. I collaborated with record labels to develop visual concepts for albums, translating them into a consistent visual language used across event posters, social media and music videos.

The band’s sound evolved from punk, grunge and shoegaze, and their visual style mirrored these changes. For their third album repaper, they challenged themselves to do the exact opposite of their previous approach.  Having previously used a rigid colour palette of black, red and blue, this repaper aimed to surprise listeners by concealing the album’s genre before they listened.

To achieve this, I drew inspiration from a completely different genre: EDM.  Bright, punchy greens and blues reminiscent of rave music were used alongside maximalist, trippy visuals and bold choices. This was a stark contrast to the typical genre band aesthetic and made a significant impact, standing out in a sea of venue posters.

I also designed a range of merchandise for the band to sell on tour, including embroidered caps and t-shirts, based on the album and single visuals.  Prior to this, I had created a limited edition t-shirt during lockdown, featuring lyrics from the song Stay In.