La Baracca is the newest addition to The Fig Tree property; an old shearing shed reworked into a low-lit, rustic setting for a pop-up Italian dinner series, running one night a week (Wednesdays, December through April) alongside the main restaurant's season. Where The Fig Tree is the headline experience, La Baracca is deliberately smaller and more casual: snacks off the charcoal brazier, pizzas out of the wood oven, and a room full of leftover agricultural bric-a-brac.

The venue needed its own identity, distinct from The Fig Tree but clearly part of the same world. John's brief leaned into what makes the site itself distinctive: the pink peppercorn tree growing beside the shed, the pine plantation on the hill above, and a loosely Italian, playful tone. Deliverables included a primary logo, a secondary mark for the booking platform, social tiles, and a new page on The Fig Tree website, all built to grow into signage down the line.

I built the identity around a badge mark in the spirit of a vintage Italian product label, centred on a hand-illustrated pink peppercorn branch in place of the floral motif John had originally referenced.

Rather than illustrating briscola cards directly, that reference shaped the badge itself, sized and proportioned to double as an actual drink coaster on the tables. The wordmark pairs a script "La" with a bolder, more compressed "Baracca", run in two colourways; a red, green and gold label version for print and menus, and a stripped-back cream and black version for hero brand moments.

The whole system sits on a colour palette lifted from Kangaroo Island's sunsets, dusky purple fading into orange and gold, which sets La Baracca apart from The Fig Tree's palette while still feeling like it belongs on the same site. That system now runs across the set menu, the campaign tiles announcing the season, and social content.